Save the damaged brand of nine kinds of weapons.docVIP

 PAGE \* MERGEFORMAT 9 Save the damaged brand of nine kinds of weapons The fierce competition in the market for many companies left a mass of bruises, and even dying brand. Do you know how to fix the damage to the brand? Brand is a high speed car, everyone wants to catch, but if you have poor driving skills, the best is still caution. Over the past few years, Internet companies that spend on a brand more money in people’s minds will be able to leave the deeper impression. They Deal or No Deal, but harvest little, leaving only a few vague, broken brands. So, how to repair them, the following are some of the recommendations of experts: 1, I know that my brand been damaged, but I do not know why. Brand broken for many reasons. Is usually your own company and products lack a clear positioning. Often happens is that a company recognizes the importance of brand, they began to blind action: Employment advertising agency or a large number of marketers. Some people argue that the spend more money, while others said that it should spend less certain. Everyone has a different opinion. The key is that the views of each one is just opinion and not fact. The easiest way is to start from where your brand back. For example it is What is the purpose established at the beginning? With the changes in the surrounding environment, is it still appropriate? Ask your users, allowing them to tell you about your brand and your competitor’s brand to bring their feelings. Do not put your personal prejudices brought in, you need to do is to listen and. 2, my brand with the constant introduction of new products and marketing activities in the right direction. Events and activities, information and the lack of correlation between the information. How do I keep them in a coherent and unified? One solution is: the same as Plato’s thought. Plato is the home of ancient Greece, it may not understand what the market, but it is a great understanding of the brand’s core: that is, a lasting and