Save the luxury - the worlds best managers reshape hundred Burbe rry.docVIP

 PAGE \* MERGEFORMAT 13 Save the ‘luxury’ - the world’s best managers reshape hundred Burbe rry Profits of the global boutique market access in winter According to ‘Business Week’ survey, in 2002 the world’s top brands market was worth about 800 billion U.S. dollars, a small piece of cake has been a long history of several brands divided up, they are a pyramid top-level consumers as the goal, always without fear market, the economy changes. However, in recent years, the world’s boutique market began to face a series of crises. 7 newspaper published in mid-2003 when the Gucci Group (Gucci) global sales fell 20%, profit plunged 97%; top brands the industry leading enterprise LVMH Group (which owns Dior, Louis Vuitton and other brands), 2003 one-quarter sales fell 5%; while Versace (Versace) also announced a loss. Bear Stearns Securities retail analyst Daier Xi pointed out: ‘to May 2003, the European boutique brand names into three or more cumulative decline has reached an estimated 2004 rate of new product orders at least compared to 2003 also reduced by 15% ~ 20 %. ‘Boutique market, a crisis in the world, mainly in the following two reasons: Top buyer Japan’s economic weakness in Asian male consumer brand recognition is higher than in Europe, in particular, between the ages of 50 to 60 men, in order to demonstrate and establish their own social status and recognition for the boutique brand more active. Asian markets, especially the Japanese market has been the world’s major markets boutique brand, imported from Japan, the spending of high-priced boutique once accounted for 40% of global turnover. However, the financial crisis on the end of the century of Asia ‘rich’ in a substantial decline in purchasing power, particularly in Japan for many years of economic downturn brought the boutique market continued lower in Asia. According to Japanese Yano Economic Research Institute (YRI) statistics, since 1996, the Japanese boutique market, turnover has dropped at