Scuffle in the milk marketing positioning and breakthrough enterprises.docVIP

 PAGE \* MERGEFORMAT 15 Scuffle in the milk marketing positioning and breakthrough enterprises The emergence of melamine incident, forcing the pattern of the dairy industry has entered a new round of adjustment of status; in the new Dairy stereotyped pattern of failure before the dairy industry infighting has become an indisputable fact that product prices gradually rise, promotional efforts crazy stakes Gejia dairy companies want to put through the market, increasing the degree to get a bigger market share! But the reality is that the outcome of infighting within the enterprises, foreign enterprises encouraged mischief! Dilemma: milk prices will be marketing its advanced trap First, Dairy, within the collective enterprises fell to promote the plight of the terminal ‘A sales promotion on the move, you do not promote the slow-moving’ is the current brand of devices within the enterprise Dairy description of the authenticity of competition; melamine incident, the first-line brand to maintain market share, second-tier brands fight for market share in goods, of course, more brands access to ‘live’ opportunities for passive, caught up in a ‘market competition’ on the grounds of a price war among the! When buying gifts become the norm, when the special begins sustained, when the return is not fresh, then the consequences of this promotion is that of collective enterprises fall within the dairy industry! Because in the minds of consumers, businesses, when the reason is because it has a marketing promotion, business promotion efforts is to reduce the price increase in disguise, a violation of their ‘rights’, finally forced the consumer psychology ‘balance’ of consumers to abandon its own! 2, milk prices, promotional partners will be selling their own If it is dependent on consumer promotions caused milk prices fall into ‘terminal promotional’ plight unable to extricate themselves, then the operating pressure because of its own (financial chain pressure, pressure