Traditional marketing theory die or escape.docVIP

 PAGE \* MERGEFORMAT 21 Traditional marketing theory die or escape Caused by a true story topics Heard publishers have said that a friend gave me a true story, a young people engaged in insurance sales business development in its repeated defeats, the desperation played a retreat to write an article on insurance sales and the book, who did not expect is one of a book on insurance sales techniques, quite popular in the industry, this young an instant sensation, and both fame and fortune - the natural variety of training classes invited to pile up Fun, the young people have risen slowly becoming industry expert-level characters. Familiar with the inside story of a friend of this XI for the marketing sector, the black humor, but I feel a trace of bitterness unspeakable - the young people in the insurance marketing business and insurance marketing theory, the failure of the successful (and this theory Practice is the name of pseudo-lines) to some extent, is not a reflection of some of China’s real situation in marketing circles? I felt terrible but is that the inside of the logic and derivative relations - information on successful practice of the theory should come from? This is rarely a successful performance of young people; while we must admit that there are talented young people (and even the insurance may be an extraordinary professional skills), since it is not what people can casually write a professional best-selling book. Awareness of this issue, if only limited to what is from the first, the chicken or the egg to look at this level, we find it hard to leave their lair paradox, so we can not but from the conditions - that environmental factors and try to find the true original among the event dependencies. Why is difficult to go beyond thinking and behavior of the environment we live In Australia, Seven-Eleven24-hour convenience store clerk training courses, there is such a classic example - an experienced salesperson in the store robbery, the cash r