Transformation in the traditional markets- the emerging brand rice market.docVIP

 PAGE \* MERGEFORMAT 19 Transformation in the traditional markets: the emerging brand rice market Of rice as a staple food of the Chinese people has been the traditional 5,000 years of history, more than 600 million population of the rice as a staple food or regular consumption, China’s annual consumption of 1.2 million tons. ‘Hunger breeds discontent, food grain as the first’, it is this powerful, and unusual product market for a long time did not arouse the attention of consumers, rice market and its brands also operate with a marketing sector has been forgotten. In recent years, a number of national brands of rice along with the rise of business, this market of the race has entered a new era of brand competition, the industry leader in the forthcoming establishment of the competitive landscape is taking shape. This article aims to introduce and analyze the basic characteristics of the rice market the brand and attract valuable comments, hoping to attract more interest and attention of professionals work together to promote the brand of rice market. History: consumption level of the continuous improvement of the rice market spawned a brand Before the mid-90s, staple in the food consumption structure accounted for a larger proportion, consumers generally to a grain store to buy rice in bulk quantity supply. 90 is the coastal area in the early period of rapid development of non-agricultural economy, food shortages in coastal areas with great contradictions. Rice during this period most of them in major grain-producing areas, the product no worries about the sale of large-scale enterprises to adopt trade patterns, but also not to mention the brand operation, much less emphasis on quality. After the mid-90s, the main rice producing areas the quality of coastal areas, the level of consumption can no longer meet the increasing needs of the main producing areas of coastal rice company’s products and market demand there is out of line, coastal areas have seen the