Wuliangye PK Maotai- Twin Peaks confrontation vying Health.docVIP

Wuliangye PK Maotai: Twin Peaks confrontation vying Health Chinese liquor market has historically been Maotai and Wuliangye the war, like Coca-Cola and Pepsi-Cola, McDonald’s and KFC, who also can do without; Maotai title depends on the history and background of the wine country advantages come; Wuliangye is by size, by Chun Liang. Over the years, Maotai and Wuliangye continuous hot war, the Cold War not be extinguished, not only the thunder of Wuliangye Maotai already overshadowed to become China ‘Liquor King’, also changed in the past Maotai a relatively low-key, but also count on lofty posture, significantly increasing awareness, the real into the public view. Both by competing trend Yijijuechen to high-priced wines with other distanced far, growth of China’s top liquor industry, the two brands is seen as ‘quarrelsome lovers’. Comparison of Group Development Strategy Maotai: Focus on high-end attack main poly - Yuan Renguo Maotai Group General Manager said: ‘China’s future will be more competition in the liquor industry, intense polarization will be more obvious, the strong stronger and the weak more weak. Guizhou Maotai liquor in the domestic market is still very broad space for development, we will adhere to the ‘good wine articles, wine out of heaven and earth’ development strategies, good main industry and increase its performance! Maotai focus of future development will be to further expand brand awareness, enhance brand value, transform the operational mechanism, to further strengthen sales networks. ‘ Moutai Maotai sales experience in 1998 after the crisis, gradually change their ideas, from the past ‘worries about the emperor’s daughter to marry’ into the country to do wine market, from ‘sell themselves’ to the wine a good cry should ground. Changes in the marketing concept, proprietary network construction and brand promotion for the company’s healthy development. Maotai Maotai-wine brewing process determines its basic Chupin are ‘Maotai’, so th