Higher Vocational Education Teaching System Professional Practice of Marketing Research and Practice.docVIP

Higher Vocational Education Teaching System Professional Practice of Marketing Research and Practice Abstract: The practice of teaching is to develop technology talent the key to marketing professionals around the practice of this teaching reform, and efforts to explore vocational training colleges of applied marketing personnel practice teaching model, proposed by the marketing of Higher Vocational Education Practice Teaching System the overall architecture, implementation model and the practice of teaching design related courses. Keywords:: Marketing Practice Teaching Higher Vocational Education A, marketing, general framework of practical teaching curriculum Higher vocational education has a distinct occupational and skill characteristics, is a further continuation of secondary vocational education to improve and develop. It is a typical response, highlighting the skills of nature, strong practicality, determines the curriculum should always focus on the training and professional capacity of this theme, the curriculum and training objectives as well as the combination of professional competence, not simply the pursuit of disciplinary system and integrity. According to the ability to factor in training objectives and job requirements, screening and training of disciplines directly related to professional competence and expertise in the use of more efficient content with the practice teaching, forming an integrated capacity-building as the main highlight the skills and job requirements for the purpose of curriculum education system. Figure 1-1 marketing professional practice model of teaching system and related programs Practical curriculum of professional marketing system is an important part of curriculum. Information age, the face of fierce market competition and talent competition, the modern one-sided pursuit of higher vocational and technical education professional theory, systems, deep and broad, or undue emphasis on a single skill skilled