基于非市场环境的企业社会责任博弈分析以水污染为倒.pdfVIP

.鸦学2∞9 年 3 月·第 23 卷·第 3 期(总第 111 期) j战略与对策l 墨于弈市场环畴的企业 桂会责任1事弈给衍:以*污染为例 王希泉，张阳，周海炜 (河海大学商学院，南京 21∞98) 摘要:基于企业层面，在战略管理层面关注非市场环境中的企业社会责任等相关的非市场战略形态，在诸如政府管 制严厉的非市场环境中，通过水污染博弈利害主体之间的分析，在政府只是制定标准而不直接介入的情况下，提出 运用动态博弈树，分析策略性企业社会责任 CSR 与非市场战略，提出企业运用非市场战略行为进行企业社会定位 和环境保护投资，而不仅仅是单纯在道德层面通过提升企业竞争力和差异化企业产品优势来提升企业的社会形 象。 关键词:非市场环境;博弈;战略;企业社会责任;企业社会绩效 中图分类号:白70 -5 文献标识码:A 文章编号:1∞1 -但09(2侃9 )03 -∞40 -05 Based on Non - market Environment , Game Theory Analysis for Corporate Social Responsibility: Water Pollution as an Example WANG Xi叩且an ， ZHANG Yang , ZHOU Hai-wei (Iwol (扩 Bussines ， Hehai University Nanjing 21创98) Abstract: ßased on 由e enterprise level , this paper studies corporate social responsibility in terms of strategic man吨;ement of non- market environment. Analysis is carried out on the different subjects of game of water pollu- tion in non - market environment with stringent government control. With government only setting standard instead of intervening direcÙY , the dynamic gi缸ne tree analysis of CSR policies and non - market strategy should be ap- plied. And enterprises should adopt the non - market strategy to c缸ηout acts of corporate social and environmen- tal investment location. 币le social image of the enterprises can not be enhanced simply through the enhancing of an enterprises competitiveness and product differentiation advantages at the moral level. Key words: non - market environment; game; strategy ;co甲orate social responsibility ( CSR) ;co甲orateωcial per- formance( CSP) 当前，中国企业正处于社会转型之中，面对大量 看，对该问题的理论回顾，针对中国现实情境，尤其