从消费者价值版图看中国汽车市场版图（Look at the map of Chinas automobile market from the consumer value map）.docVIP

从消费者价值版图看中国汽车市场版图（Look at the map of Chinas automobile market from the consumer value map） Description: customer value map is based on the infinite stratified consumer group concept, find root of consumption of different customers starting from the key requirements of consumers and industry attribute to reconcile and into the full value of integration. Its purpose is to as much as possible to all consumers in a market in a standard, greatly avoid the blind, speculation in the market such as uncertainty, thus know certain attributes industry trends: yesterday, today and tomorrow. Although media repeatedly reported arose fracture, still did not stop to change of best-selling situation, because broken security concerns are still on the consumer value in form after appearance design. Consumers will get even: fracture after all, only 2-3, China is so big, he hit ratio and almost do the plane accident rate is, and will buy arose owners of more than 95% is not to run the highway is given priority to, that is to say, the owner is more than 95% of the time in the city transport, the speed will never reached the standard of accident vehicle, so although you media said so dangerous, the probability of risk in the city in real is almost zero. Consumers are more concerned with owning the car itself, and a beautiful, sleek, streamlined car is more of a saving face than someone who buys a regular santana. Santana this apply, safety as the main demands of car in 2 3 or 3 points, the following cities is the main law it is the basic requirement of buying a car, if you have a car have those same characteristics, then it is likely to santana met consumer identity disorder, in fact, some three or four line city southeast auto lancer in eastern showed good sales momentum: mitsubishi heavy industries, embodied energy make santanas consumption value is replaced. In the same way, the price of diamond is higher than that of santana, because the diamond is decorated with some design elements