analysis- how can a vigorous marketing crowdfunding-（分析-如何有力的营销集资u201d）.docVIP

Analysis: How can a vigorous marketing crowdfunding? Research papers Download News: Nearly two years, the term crowdfunding red storm quickly in the network, which shares the Internet starting in the financial ‘hurricane’ swept all walks of life, from travel to dining, from movie to sell insurance, from household appliance to open the restaurant and to sell the house, whether it is a novel idea or an unreleased album, can become the object of crowdfunding seems not nothing ‘crowdfunding’, with the concept of crowdfunding to do to become a major marketing trend. Today, crowdfunding and marketing seems to be born of a couple, hand in hand, extends from finance to complete a variety of marketing behavior, crowdfunding has become a joint fund-raising play, new products, user involvement, brand communication, product sales and other marketing efficacy of new tools to build an efficient new marketing channels. Crowdfunding Why so popular? We can say that crowdfunding almost inherited all the genes in Internet marketing the new model: O2O store experience, network promotion marketing, PFP participation, character customization, and its fundraising methods and resources activation means, it is to create the basis of the original new extremes, called for corporate marketing and management another big evolution, the big innovation. First Crowdfunding can be polymerized effectively in various social resources idle. First Crowdfunding can solve the difficult problem of corporate finance, will be cross-regional, cross-sectoral integration of resources together to help entrepreneurs or SMEs effectively funding the polymerization is idle; secondly, through the third platform structure to initiate an Internet connection and investors can effectively expand their social circle, resource aggregation provides a wider space; again, crowdfunding as a business model that can break the barriers of trust, using the internet platform tools to solve the trust endorsement poly