ICCA_BMA_Finalist_2_KLCC_最佳营销奖入围者2_吉隆坡会议中心.pdfVIP

Copyright © 2012 Convex Malaysia Sdn Bhd. All Rights Reserved | The Opportunity • North America is a growing market • To attract more international meetings • An ideal platform to engage target market • We needed a hook • Malaysia not well known • Create competitive edge • A campaign to encourage buyers ICCA Best Marketing Award 2012 | Batik Sarong Tie-Up Campaign Copyright © 2012 Convex Malaysia Sdn Bhd. All Rights Reserved | Why the Batik Sarong? • Batik