基于成本分析的江西省鲜活农产品网络流通模式分析-analysis of network circulation pattern of fresh agricultural products in jiangxi province based on cost analysis.docxVIP

目录摘 要...............................................................................................................................IABSTRACT.................................................................................................................. II第 1 章 绪论.............................................................................................................. 11.1 研究的背景及意义.......................................................................................... 11.1.1 研究背景................................................................................................ 11.1.2 研究意义................................................................................................ 21.2 研究的思路与方法.......................................................................................... 21.2.1 研究思路................................................................................................ 21.2.2 研究方法................................................................................................ 31.3 国内外研究综述.............................................................................................. 41.3.1 国外研究现状........................................................................................ 41.3.2 国内研究现状........................................................................................ 51.3.3 国内外研究述评.................................................................................... 6第 2 章 相关概念界定及基本理论.............................................................................. 82.1 鲜活农产品的定义及特征.............................................................................. 82.2 农产品网络流通.............................................................................................. 92.2.1 农产品网络流通的定义........................................................................ 92.2.2 农产品网络流通的特点........................................................................ 92.2.3 农产品网络流通的平台..............................................................