hb集邮公司营销策略分析-marketing strategy analysis of hb philatelic company.docxVIP

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hb集邮公司营销策略分析-marketing strategy analysis of hb philatelic company.docx

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hb集邮公司营销策略分析-marketing strategy analysis of hb philatelic company

AbstractIn the Eighteen Plenary Session the Communist Party pointed out that the important strategic plans in the cultural construction are promoting the development and prosperity of socialist culture, and improving the scale, intensive and professional level of cultural industry. This brought good opportunities for development of post philatelic business. This paper researches the marketing mode of HB Philately Company, and aims at integrating marketing resources, improving the marketing level, and promoting a sound and rapid development for philately business.Philately is an important field of cultural construction, and the demand of philatelic market in China is going to increase considerably in next few years. With the further development of philately in China, more and more industries and enterprises are bound to enter the domestic philatelic market, which will also bring serious challenges to the development of the postal philately. At present, the National Philately in China still belongs to monopolized industry. Because of paying less attention to marketing for long time, Chinese philatelic marketing capabilities stays at a low level. This paper comprehensively analyzes the status of HB Philatelic marketing, business competition, marketing influencing factors and the internal and external environments, and points out the existing problems and the causes in marketing. At first, the paper demonstrates the theoretical and practical significances of the postal marketing research; points out that the marketing issues restrict the sustainable development of the HB Philatelic Company, and states the marketing issues that need to be addressed. Secondly, through access to the marketing literatures, this paper states theories of the marketing mix applied in corporate marketing practices, introduces status of HB Philatelic Company marketing and business development, analyzes product structures, clearly points out the main problems of marketing in HB Philatelic Company