h省建行对公小额无贷客户营销问题及策略分析-analysis on marketing problems and strategies of h ccb to small and medium-sized non-credit customers.docxVIP

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h省建行对公小额无贷客户营销问题及策略分析-analysis on marketing problems and strategies of h ccb to small and medium-sized non-credit customers.docx

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h省建行对公小额无贷客户营销问题及策略分析-analysis on marketing problems and strategies of h ccb to small and medium-sized non-credit customers

AbstractWiththedeepeningofChinasfinancialreform,thefinancialservicesindustrycontinuingtoopen,commercialbankshavetofaceamoresevereandcomplicatedexternalenvironment.Althoughtheoveralldomesticeconomyrunssmoothly,buttheeconomicandsocialdevelopmentofstructuralcontradictionsarestillobvious,northeenvironmentforeconomicdevelopmentislooseenough.Theexternalregulatorybodiesforcompliancemanagementsupervisionofthebankingfinancialinstitutionshaveincreasedmorethanever.Thenumberofbankingfinancialinstitutionsgrowsevenrapidly.Interbankhomogenizationofbusinesscompetitioninthemarketsituationisworsening,whichaffectsandhasmoreimpactontheexistingmarket.Inthispaper,basedonthecurrentmarketenvironmentwiththerealityoftheworkoftheConstructionBankoftheprovincialbranchoperationswheretheauthorserves,givesadeepstudyofthestrategicsignificanceofChinaConstructionBank’smanagementanddevelopmentofsmallnon-loancustomers,objectivelyanalyzesmanagementstatus,marketingandnecessityoftheChinaConstructionBanksmallnon-loancustomers,minestheresourceadvantagesofsmallnon-loancustomers,Illustratesthewealtheffectofsmallnon-loancustomers.ItfocusesontheconstructionBanksmallnon-loancustomersmarketingstrategyandcustomerrelationshipmanagement,toexplorehowbanksshouldexplorethepotentialmechanismofinnovation,effectivemarketingandmanagementofmicro-loancustomers,putsforwardsuitablesuggestionsforChinaConstructionBanksmallnon-loancustomermarketingandmanagement,topromoteitshealthymanagement,sustainedandrapiddevelopment.Thepurposeofthisstudyistoestablishthesystemforthemarketingofsmallnon-loancustomers,maintenanceandmanagementmechanism,whichhasgreatsignificanceforcompactingandexpandingcustomerbase,steadyimprovingproductcoverageandaccountactivity,acceleratingtheintermediarybusinessrevenuegrowth,promotingthetransformationofthebusinessofCCB,toensureitshealthymanagementandsustained,rapiddevelopment.Keywords:chinaconstructionbank,smallnon-loancustomers,marketingmastrategy目录摘要..............................................................