毕节地区区域营销战略分析-analysis of regional marketing strategy in bijie region.docxVIP

目录1 引 言 ......................................................................................................................... 11.1 选题背景 ........................................................................................................ 11.1.1 理论背景 ............................................................................................. 11.1.2 实践背景 ............................................................................................. 11.2 文献综述 ........................................................................................................ 21.2.1 国外学者研究综述 ............................................................................. 21.2.2 国内学者研究现状 ............................................................................. 31.3 研究方法与论文结构 .................................................................................... 41.3.1 研究方法 ............................................................................................. 41.3.2 论文结构 ............................................................................................. 41.4 研究的意义 .................................................................................................... 61.4.1 理论意义 ............................................................................................. 61.4.2 现实意义 ............................................................................................. 61.5 技术路线 ........................................................................................................ 62 区域营销的相关理论概述 ....................................................................................... 82.1 区域营销的基本理论 .................................................................................... 82.1.1 区域营销的内涵 ................................................................................. 82.1.2 区域营销的主体与客体 ..................................................................... 82.2 区域营销的宏观环境分析 ............................................................................ 92.3 区