斯道拉恩索公司的企业社会责任文化及行为分析-an analysis of stora ensos corporate social responsibility culture and behavior.docxVIP

A STUDY ON STORAENSO’S CSR CULTURE AND BEHAVIORS ABSTRACT Many Chinese enterprises have paid more attention to CSR, and start taking actions to implement CSR strategy. However, it is still a heated topic that how a company could implement CSR in a good but effective way. Applying to the methodology such as documentary reviewing, case analysis and comparison analysis, this paper aims to take StoraEnso as the case to explore its CSR practice. Based on lots of material, data and facts, this paper describes StoraEnso’s culture and value at the group level and analyses how the CSR is integrated into its cultural system. This paper especially emphases on StoraEnso’s CSR practice in Guangxi China. The internal sustainability operation system, environmental and social impact assessment, as well as the external CSR cooperation would be thoroughly presented respectively. The difficulties and challenges are also mentioned in this paper. It is found that Sustainability is the core philosophy of StoraEnso. It defines the corporate culture and value which are integrated and reflected in the company’s policies and principles. They guide the company’s business practice in turns. Applying effective management tools, it is to ensure its philosophy, culture and value to integrated and implemented in the company’s daily operation. This is a value driver development. It is concluded that StoraEnso has an advanced understanding on CSR and sustainability and rich experience for CSR practice. As many China enterprises are actively exploring the path towards best CSR practice, they could actually borrow experience from the StoraEnso case. KEY WORDS: Corporate Social Responsibility, StoraEnso，Corporate Culture， Sustainability 目 录 HYPERLINK \l _bookmark0 第一章 绪论 1 HYPERLINK \l _bookmark1 1.1 研究背景 1 HYPERLINK \l _bookmark2 1.2 研究目的和意义 2 HYPERLINK \l _bookmark3 1.3 研究方法和主要内容 2 HYPERLINK \l _bookmark4 1.3.1 研究方法 2 HYPERLINK \l _bookmark5 1.3.2 研究内容 3 HYPERLINK \l _bookmark6 1.3.3 研