从功能对等理论浅析公共标识语规范翻译.docVIP

从功能对等理论浅析公共标识语的规范翻译 　　【摘要】在全球化的背景下，城市公共标识语已经成为对外宣传和推广中国文化的重要渠道，所以其翻译质量也关系到了城市的发展。然而，公共标识语翻译依然存在诸多问题。笔者从奈达的功能对等理论出发，研究公共标识语翻译的原则和方法，纠正公共标识语翻译中的错误，总结和归纳公共标识语的特性以及公共标识语的翻译策略，从而规范公共标识语的使用。 　　【关键词】公共标识语 功能对等理论 城市形象 全球化 　　【Abstract】In the context of globalization， public signs are becoming a major channel for promoting and popularizing Chinese culture； therefore， whether the translation quality is good or not concerns the development of a city. Nevertheless， there still exist many problems in translation of public signs. From the standpoint of Nida’s Functional Equivalence Theory， this paper corrects mistakes， summarizes and concludes characteristics and translation strategy of public signs to standardize the use of public signs and to study principles and methods of translating public signs. 　　【Key words】Public Signs； Functional Equivalence Theory； City Image； Globalization 　　1. Introduction of Public Signs 　　1.1 Definition of public signs 　　Public signs are signs which are widely used in public places， which ranging from catering， traveling， recreation， accommodation， shopping to medical service， educational institution and financial service. 　　Signs have developed from a narrow meaning to a wide significance. Nowadays， it has a wider range that covers a variety ranging from public signs to maintaining public order such as Keep Silence， traffic signs such as Strictly No Parking， brief directions in supermarket， cinema and other institutions such as Evacuation Chart， and directions appearing in scenic places such as Please Protect Cultural Relics. 　　1.2 Function and Linguistic features of public signs 　　Public signs have brought us great convenience and help； we cannot deny that our life cannot do without the proper guidance which public signs have provided to us. Therefore， it would be necessary to classify the public signs in terms of their concrete functions as well as the status of information that they deliver. According to Prof.Lv Hefa， there are four ba