TY职业技术学院校园文化建设研究-工商管理(MBA)专业论文.docxVIP

i i ii ii TY 职业技术学院校园文化建设研究 摘 要 当前，高等教育正经历着一个体制改革的过程，随着改革步伐的进一步加 快、改革程度的不断深入，高等教育出现了产业化、国际化、大众化的发展趋 势。在各种错综复杂的形势下，各所高校均不可避免地面临着优胜劣汰的竞争 态势。 TY 职业技术学院是一所由 TY 机械研究院主办的高等职业技术学院。学院 自成立以来，依托企业优势不断发展壮大，凭借高质量的教育和高水平的就业 赢得了社会各界的良好口碑。然而，伴随着社会、政治、经济、环境的不断变 化， TY 职业技术学院在发展过程中的一系列问题逐步显露了出来。树立良好 的学院形象，培育优良的校园文化，提升学院的综合竞争力，树立优秀的学院 品牌成为了一项至关重要的工作。 本文以 TY 职业技术学院的校园文化建设为背景，通过对 TY 职业技术学 院的校园文化现状分析，总结出学院目前校园文化体系下存在的一些不足。以 文化理论为基础，构建高职校园文化的 VCIS 模型，即：高职院校理念识别系 统（VCMI）、高职院校行为识别系统（VCBI）、高职院校视觉识别系统（VCVI）、 高职院校特色识别系统（VCPI）。分析了高职院校实施 VCIS 系统的重要性。 通过导入 VCIS 系统，设计 TY 职业技术学院的校园文化建设方案，在改善 TY 职业技术学院校园文化水平、提升学院品牌的同时，为同类高职院校提供一些 借鉴和参考价值。 关键词：高职 文化 校园文化 VCIS Research on the Construction of TY Vocational College’s Campus Culture Abstract The higher education is undergoing a deep system reform at present. With the acceleration and the deepening of the reform, the higher education has begun to take the form of industrialization, internationalization, and popularization. In the variety of complex situations, the colleges and universities are inevitable to be faced with the survival of the fittest. TY Vocational College，run by Hefei TY Mechanical Institute，has gained a good reputation based on the enterprise advantage, the high-quality education and the high employment in the community since its foundation. However, a series of problems with TY Vocational College has come into being with the change in the society, politics, economy, and environment. Therefore, it is of paramount importance to establish a good school image, to cultivate good university culture, and to enhance its competitiveness, to establish a good brand by ushering in VCIS development strategy timely. Taking TY Vocational College’s cultural construction as an example, this thesis summarizes the disadvantages of the current cultural system by making an analysis of its status. Based on the theory of culture, this thesis constructs a model of vocational campus culture, namely the VCIS, including Vocational College Mind Identity System (VCM