“四川律师通”网站运营研究工商管理专业论文.docxVIP

PAGE PAGE VI ABSTRACT geographical scale. Secondly, to facilitate the customers to hire the local lawyers, this site will build sub-sites to cover the outside the markets of Sichuan province and to provide customers with convenient legal services. Finally, this website creates Law Firm E-map for customers to search for hiring a lawyer on the site. In this dissertation, the author analyses and studies comprehensively the operation of “Sichuan General Counsel ” web-site based on the related theory of e-commerce and network consumption. Finally, the author predicts and analyses the finance of the website to prove the feasibility of the web-site and the worth of the investment. Keywords: E-commerce, Sichuan General Counsel, Service Platform, profit model, strategy. 目 录 目 录 HYPERLINK \l _bookmark0 第一章 绪 论 1 HYPERLINK \l _bookmark1 1.1 研究背景 1 HYPERLINK \l _bookmark2 1.2 研究目的和意义 2 HYPERLINK \l _bookmark3 1.3 研究思路和论文结构 2 HYPERLINK \l _bookmark4 1.4 研究创新与局限 4 HYPERLINK \l _bookmark5 第二章 基于电子商务的律师服务平台建设的理论依据 5 HYPERLINK \l _bookmark6 2.1 电子商务理论 5 HYPERLINK \l _bookmark7 马太效应（Matthew Effect） 6 HYPERLINK \l _bookmark8 新摩尔定律—光纤定律（Optical Law） 7 HYPERLINK \l _bookmark9 达维多定律（Davidow′s Law） 7 HYPERLINK \l _bookmark10 2.2 网络经济理论 8 HYPERLINK \l _bookmark11 专家控制(expert control) 9 HYPERLINK \l _bookmark12 纵向整合(vertical integration) 10 HYPERLINK \l _bookmark13 大规模量身订制(mass-customization) 10 HYPERLINK \l _bookmark14 2.3 网络消费行为理论 11 HYPERLINK \l _bookmark15 2.3.1 网络消费者的特征 11 HYPERLINK \l _bookmark16 2.3.2 网络消费行为变化 13 HYPERLINK \l _bookmark17 2.3.3 网络消费者的需求特征 14 HYPERLINK \l _bookmark18 2.3.4 网络消费者的购买行为特征 17 HYPERLINK \l _bookmark19 第三章“四川律师通” 网站的市场环境分析 20 HYPERLINK \l _bookmark20 3.1 宏观经济环境 20 HYPERLINK \l _bookmark21 3.1.1 电子商务环境 20 HYPERLINK \l _bookmark22 3.1.2 网民的结构比例 21 HYPERLINK \l _bookmark23 3.2 律师服务业现状 22 HYPERLINK \l _bookmark24 3.2.1 律师服务业的演化 23 HYPERLINK \l _bookmark25 3.2.2 我国律师服务业现状 24 目 录 HYPERLINK \l _bookmark26 3.2.3 四川省律师服务现状