《大数据：商业驱动力》（选译） 翻译实践报告-英语笔译专业论文.docxVIP

万方数据 万方数据 《大数据：商业驱动力》(选译) 翻译实践报告 摘 要 随着网络信息化的迅速发展，大数据已经成为时代的热点话题。企业的发 展越来越离不开对大数据的运用，可以说，大数据已成为事关企业成败的关键 因素。商界人士必须保持清醒的头脑，顺应时代发展的潮流，快速把握数据驱 动、客户至上的营销理念，以期在竞争日趋激烈的商业环境中立于不败之地。 《大数据：商业驱动力》一书旨在向企业介绍如何利用大数据赢得客户， 战胜对手，提升效益。 本报告即以《大数据：商业驱动力》的翻译为例，以翻译目的论为指导， 探讨翻译理论和技巧对翻译实践的重要意义。在翻译实践过程中，笔者发现此 类文献需要在翻译目的论指导下，通过灵活运用转类、拆离、省词译法、增词 译法等翻译技巧才能达到理论与实践的结合，出色完成翻译任务。 本报告共分为五部分，第一部分为翻译项目描述，介绍项目背景、项目简 介以及项目分析；第二部分为翻译过程描述，包括译前准备和翻译执行；第三 部分为翻译目的论，详细阐述翻译目的论的内容；第四部分为案例分析，从词 汇的翻译和句子的翻译两方面介绍翻译过程中所运用的翻译理论与技巧；第五 部分为翻译实践总结，总结此次翻译实践的心得体会，介绍翻译中遇到的问题 及解决措施，总结经验和不足，以期为今后的翻译实践提供借鉴与参考。 关键词：大数据；翻译目的论；案例分析 I REPORT ON CHINESE TRANSLATION OF THE BIG DATA DRIVEN BUSINESS (EXCERPT) ABSTRACT With the rapid development of the network informationization, big data has become a hot topic of this age. Enterprise development is more and more inseparable from its leverage. In a manner of speaking, big data has become a critical factor that matters to the life or death of a company. Businessmen must keep a clear head to HYPERLINK /dict/search?q=conformamp;FORM=BDVSP6amp;mkt=zh-cn conform to the HYPERLINK /dict/search?q=trendamp;FORM=BDVSP6amp;mkt=zh-cn trend of the HYPERLINK /dict/search?q=timesamp;FORM=BDVSP6amp;mkt=zh-cn time, and to quickly grasp the data-driven and customer- focused marketing philosophy— so that they can remain invincible in the growing competitive business environment. The Big Data Driven Business tells companies how to use big data to win customers, beat competitors, and boast profits. Under the guidance of Skopos Theory, this report takes the translating of this book as a case to explore the significance of translation theory and techniques to practice. In the process of translation, the author of this report finds that this type of document needs to take the Skopos Theory as guidance and apply translation techniques such as conversion, split, omission and addition into translation in order to perfectly finish the task. This report is comprised by five parts. In part one, a bri