《申报》视野中的中国共产党媒体形象演变分析-新闻学专业论文.docxVIP

摘要 摘要 万方数据 万方数据 摘要 在中国共产党诞生到建立新中国的近三十年间，社会媒体对其形象的塑造 到底是怎样的，其中又能反映中国共产党当时怎样的发展状态，以及其时怎样 的社会时局与发展态势?为了了解这一问题，本文选取见证了共产党完整发展 时期的民国影响力最大的商业报纸?申报?为研究目标，通过对?申报?在不 同时期对共产党相关事件的报道来分析其当时的报道立场?并通过对当时时局 的研究来分析为什么?申报?在特定时刻会持有这样的立场，能够得出关于共 产党发展情况，国民党统治现状以及?申报?自身演变的什么结论?本文将 ?申报?对共产党的报道按照共产党的发展历程分为了五个时期?对每个时期 ?申报?涉及共产党的报道都进行了总体把握与具体案例的两方面分析?并通 过?申报?内部?外部因素的综合把握，对其立场进行总结，并分析出其持相 关立场的原因? 关键词：?申报?；共产党；媒体形象 I ABSTRACT ABSTRACT During nearly 30 years process of the Communist Party of China’s development, from its foundation to finally establish the new China, how’s the media image of it, and how the media image can reflect its development state in that particular time, how the media image can reflect the situation of the society and the reality of that time? To answer these questions, this article choose Shen Bao, the most popular newspaper during the period of the Republic of China, as the main material, analyze it’s reports and news on Communist Party of China in different periods to conclude its position and attitude on it. With the research on the overall situation of corresponding period, this article will analyze why Shen Bao will hold such position, what can we learn from it about the interaction among the Communist Party of China and Republic of China government and Shen Bao itself in that particular time. This article divides Shen Bao’s relevant reports into five different parts according to the developing phases of Communist Party of China. In each part this article will study on both the overall attitude embodied in various reports and specific attitude change in reports of significant events. Then conclude its position and analyze the reason with the comprehensive internal and external facts. Key words: Shen Bao；Communist Party of China；Media image II 目录 目录 目录 摘要 ..................................................................................................................I ABSTRACT ..............................................................................