电子商务btoc模式下消费者权益保护法律问题探析-经济法专业论文.docxVIP

贵州大学硕士研究生学位论文 贵州大学硕士研究生学位论文 II II The research on the Protection of Consumers’Rights in the mode of E-commerce BtoC summary E-commerce as a new way of market transactions, also being very traditional markets of legal challenges when bring a tremendous economic benefits to society.while. On one hand, the network brings people are convenient, abundant consumer goods and services information; On the other hand, the network also increased the chances of causing harm to consumers suffered greatly infringed upon the legitimate rights and interests of consumers. Therefore, in e-commerce environment, how to protect consumer rights, foster consumer confidence and promoting the development of electronic commerce becomes a key issue. Consumer protection in electronic commerce there is the right to security, right to information, return, privacy, jurisdiction and liability issues such as definition and accountability, for the countrys laws set forth new requirements, the need to look for measures to establish and complete set of laws and regulations to regulate and protect. Only the effective protection of consumer rights, e-commerce can develop healthy. Ultimate aim is to create a good environment for the consumers’ online transactions and protect consumers’ legitimate rights and interests, so that more consumers take part in the main-line transactions and promote a virtuous development circle of e-commerce. This paper starts from the characteristics of e-commerce BtoC model,analyzes the contents of consumers’ interests in the e-commerce BtoC mode, and proposed the views to construct a safe and healthy E-commerce consumer protection legal environment based on the analytic,expect that it is beneficial to the development of Chinas e-commerce. Keywords: Electronic commerce BtoC mode Consumers rights and interests On-line information disclosure Digital certificate PAGE PAGE 1 前 言 经济的快速发展、人们生活节奏的加快使电子商务成为一种时尚的交易模 式，其不仅仅提高了交易效率、降低了交易成本，而且消除了地域界限，彻底改 变了传统的交易形态。统观全球，电子商务作为目前世界上