房地产项目组合管理分析-管理科学与工程专业论文.docxVIP

摘 要 对于以房地产项目为导向的发展商来说，房地产项目管理的水平很大程度决 定着企业的经济效益和可持续经营。在新的经济背景下，房地产项目数量和种类 的增多给企业的项目管理水平带来巨大挑战，如何在有限的资源能力下，保证越 好的项目应该先满足资源需求，如何保证实施那些与企业战略目标相一致的房地 产项目，从而实现发展商的项目组合价值最大化成为十分迫切的课题。基于以上 几点，作者提出房地产项目组合管理理论。 论文第一章介绍了房地产项目组合管理理论提出的背景、研究内容、研究思 路、研究目的及意义。 第二章介绍了房地产项目组合管理的基本理论：项目管理、项目组合管理、 房地产项目组合管理的定义、基本特征及涵内理解、目标等基本理论。 第三章详细阐述了房地产项目组合管理的项目组合前期准备以及项目组合评 价决策内容。 第四章项目组合管理的实施及控制过程。 第五章介绍了房地产组合知识管理的概述，提出了二维知识管理模型。 第六章提出实施房地产项目组合管理理论的建议及本文研究后得出结论和研 究展望。 关键词：房地产项目组合管理，资源能力，战略目标，项目组合价值 ABSTRACT For the project-oriented real estate developers, the level of the real estate project management determines the economic efficiency of enterprises and sustainable operations to a large extent. In the new economic context, the numbers and types of real estate projects’ increasing has brought enormous challenges to the level of the enterprise project management, within the limited resource capacity, how to ensure the better the project should first meet the resource requirements, how to ensure the implementation of real estate projects which consistent with the objectives of business strategy, in order to achieve the maximizing project portfolio value of developer becoming a very pressing issue. Based on the above points, the authors make the real estate portfolio management theory. The first chapter introduces the theory of portfolio management of real estate background, the content, ideas, purpose and significance of research. The second chapter introduces the basic theory of real estate portfolio management: the definition of real estate portfolio management, the basic characteristics and context in understanding the basic theory of goal. The third chapter detailed the real estate Project portfolio preparation, and Project portfolio evaluation and decision content. The fourth chapter detailed implementation of portfolio management and control process. The fifth chapter describes an overview of the real estate portfolio of knowledge management, knowledge management model propo