房地产销售信息管理及BIM应用-建筑与土木工程专业论文.docxVIP

Abstract With the acceleration of urbanization, the number of regional real estate projects has increased every year, the real estate industry has been more competitive, which has put higher pressureon sales displayand management parts. The customers are not simply satisfied with the traditional size chart, sandbox and broche listings, at the same time, because of the complexity and diversification of the sales information, we can’t just rely on traditional manual management. Sales information management was used as an object in this thesis. First, an analysis of the real estate sales information has been given and along with the problems of the current information management and the courses of the problems. After this, the sales information has been combed by three dimensions which are based on the participants of the sales process、the different sales stages and the different sales operations, meanwhile, an optimization points for the existing information management has been proposed. In response to the optimization points, BIM technology has been introduced, and the value of using BIM technology in the real estate sales process has been analyzed. Next, the BIM-based sales information management system has been designed, stepped by building the overall framework of the system、the data layer、the model layer and the function layer. Finally, in order to promote the application of the sales management system, an model of web application has been proposed, which can theoretically achieve the online sales. This thesis has summarized the real estate sales information based on three dimensions, and analyzed the present situation of the sales management. Then, it proposed the use of BIM technology and developed the whole BIM-based real estate sales management system and along with the building of web application. Key Words:Real Estate; Sales Management; Information Management; BIM; IFC; 目录 摘要...............................................................................