物流企业名牌战略剖析.docVIP

物流企业名牌战略剖析 　　摘要：服务经济时代，市场竞争表现为品牌竞争，而品牌的竞争实际上就是名牌的竞争。面对激烈的市场竞争以及国外物流企业的压力，我国物流企业应实施名牌战略，通过规模、质量、创新、优质服务、广告宣传等创立名牌形象，加强优质服务、开拓创新，提高企业竞争力。 　　关键词：物流企业；名牌战略；对策 　　中图分类号：F252.3文献标识码：A 　　文章编号：1002-3100(2007)10-0123-03 　　 　　Abstract: Service economic time, market competition shows brand competition, but the brand competition in fact is the famous brand competition. Facing the intense market competition and the overseas logistics enterprises pressure, our country logistics enterprise should implement the famous brand strategy, establishment famous brand images through the scale, quality, innovati