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目 录
中文摘要·····························································································I
英文摘要····························································································II
目 录···························································································IV
第1 章 绪论·······················································································1
1.1 论文选题背景················································································1
1.2 论文研究意义···············································································1
1.3 论文研究内容及研究方法································································2
1.4 创新与不足···················································································3
第2 章 营销渠道相关理论······································································5
2.1 营销渠道长度结构设计理论·····························································6
2.2 营销渠道宽度结构设计理论·····························································7
2.3 营销渠道广度结构设计理论·····························································8
第3 章 我国润滑油行业营销渠道现状分析·················································9
3.1 我国润滑油产品营销现状································································9
3.2 我国润滑油营销渠道中存在的问题··················································11
3.3 我国润滑油行业营销渠道存在问题的原因·········································14
第4 章 我国润滑油行业营销渠道设计·····················································17
4.1 润滑油行业营销渠道设计的影响因素 ···············································17
4.2 营销渠道成员的管理设计······························································19
4.3 设计营销渠道的模式····································································25
4.4 营销渠道的质量管理·······························
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