《财务管理》财务管理导论.ppt

McGraw-Hill ? 2004 The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin www: This is a good place to show the students the web site that accompanies the book, including the various features that they can access for study purposes (study guide, quizzes, web links, etc.). Click on the “web surfer” icon to go directly to the site. * Each of these topics will be discussed in more detail in the following slides. www: Several of the following slides will have hot links to a web site that provides information about different business jobs including descriptions, skills and traits, etc. The address is Video: Advice from recent graduates on what it takes to have a career in finance. The discussion on corporate finance is deferred until later in the chapter. * www: Clicking on the “web surfer” icon will take you to the Careers in Business Home Page. The “Money Management” option discusses careers as portfolio managers, mutual fund analysts, etc. The “Financial Planning” section discusses careers as financial consultants. * www: Clicking on the “web surfer” icon will take you to the Careers in Business Home page. “Commercial Banking”, “Insurance” and “Investment Banking” all discuss job opportunities in the Financial Institutions area. * Since this course is generally required of all business majors, it is important to emphasize that everyone needs to have a basic understanding of financial concepts so that they can communicate effectively within an organization. This is the same reason that everyone is required to take marketing courses, management courses, etc. It is important to speak the language of business, and that includes finance. Marketing Have to work within a budget Marketing research is often very important to financial analysts, those doing the research need to understand what information the analysts need so that they ask the right questions Marketing financial products – including entire companies through IPOs and seasoned equity