改进客户沟通.pdf

ISSUES PAPER Improving Customer Communication By Jay McKeever Personalized, Consistent Communications About The Author A respected and versatile business professional, Jay McKeever’s vast career experience encompasses a variety of industry genres, including positions in communications, human resources, operations, contracting and marketing. Before joining Cincom, Mr. McKeever spent 17 years at the United Parcel Service (UPS) rising quickly to the position of operational supervisor where he successfully improved operations results from 65 percent to 110 percent within the first six months! He then served as a UPS Human Resources Division representative and eventually led district customer communications for five years. It was during this time that Mr. McKeever began developing his approach to customer-centric communications. After UPS, Mr. McKeever joined Mortgage Now, a Cincinnati-based, mortgage-lending firm. During his time with the organization, he developed and executed inventive marketing strategies to successfully overhaul an underperforming market territory. In 1996, Mr. McKeever joined Cincom Systems, Inc. as a business manager responsible for product royalty payments and reporting to third-party vendors. In addition, in his role as Cincom’s Director of Worldwide Marketing since 1999, McKeever currently manages all marketing, customer communications and product development operations. At Cincom, Mr. McKeever strives to deliver a consistent value proposition to customers via a wide range of communications media, in particular electronic