2018全球移动视频广告现状（英文版）.pdf

THE STATE OF MOBILE VIDEO ADVERTISING BRANDS | GLOBAL | 2018 TABLE OF CONTENTS 1 INTRODUCTION 2 APPROACH AND METHODOLOGY 3 GLOBAL KEY VIDEO INSIGHTS 4 THE GROWING VIDEO ECONOMY 5 A GLOBAL OVERVIEW OF MOBILE VIDEO ADVERTISING 6 REAPING THE REWARDS WITH MOBILE VIDEO ADVERTISING 7 PROGRAMMATIC FIRST 8 ABOUT US 2 INTRODUCTION Over the past few years, user consumption patterns have undergone significant transformation. People have moved away from desktops and have embraced the ease and convenience of mobile devices. As a result, video consumption on various mobile devices has seen an exponential rise, especially on smartphones. Just five years ago, adults in the US spent twice the amount of digital media time on desktop compared to mobile devices. Today, this statistic has almost completely reversed with 1.5x more media time being spent on mobile devices than desktops. This explosion of mobile video consumption has fueled major advancements in mobile video advertising. Today’s advertisers demand increased metrics to ensure unprecedented levels of transparency and efficiency in their campaigns. By embracing video that is custom-tailored for the mobile device and also the behavior of a mobile user, advertisers are now able to achieve superior performance that only video can deliver. 3 APPROACH AND METHODOLOGY This report explores the popularity and performance of mobile video ads around the world and tailors insights specifically to the Global market. At InMobi, we analyzed data from our network for 2017 (January – December). By delving deeper into mobile video cons