接受美学视域下的新媒体传播过程研究-文化传播学专业论文.docxVIP

一 一 Research 0n ACCeDtanCe of new media aesthet 1 CS Perspect ive propagat ion Postgraduate：Zhang Wenjia Advisor：Professor Yao Qian Major：Cultural Communication DirectiOn：Cultural Communication Grade：2013 Abstract In the 2 1 st cemury，the rapid development of technology，the popularity of the new high—speed media quickly occupied most of the country in the field of media，new media，but in the end what is，what kind of features are still controversial in the academic，research and new media is still limited dissemination of discipline，not too much on cross—disciplinary research．Thesis to accept Jauss aesthetic theory as a starting point，focuses on new media text， the audience，the right to speak，communication channels，change propagation dimension，trying to make communication with the aesthetic theory of integration，and to find the communication Perfection in the audience and the audience reception aesthetics common analysis of new media in the process of aesthetic expression and effect，SO that the new media development more rational science，in order to better guide the development of new media and new media policy． The first chapter reviews the scope of the definition of new media，and highlighted the interactive nature of the properties of the new digital media， considered from the viewpoint of reception aesthetics，new media in the dissemination process and the audience aesthetic psychological effect is far superior to traditional media，development of new media has not only changed the propagation environment，promote diversity and subj ect spread audience segmentation，and the impact of the traditional one—way media spread the ¨gatekeeper”mechanism，resulting in a significant impact on the media industry landscape． The second chapter briefly introduces Jauss，Iser points aesthetic theory，new media and reception aesthetics linked to the process of looking for new media 万方数据 communication communication and acceptance of aesthetic theory in common，emphasizes the aest