浅析我国主题酒店的可持续发展策略.doc

PAGE 毕业设计（论文） 题目：浅析我国主题酒店的可持续发展策略 ——以长隆酒店为例  浅析我国主题酒店的可持续发展策略 摘要 21世纪旅游业的迅猛发展极大地拉动了酒店业的发展。作为旅游业支柱之一的主题酒店在国外早已是风风火火，经营模式相当成熟，发展势头良好。主题酒店是未来酒店业的一种发展趋势,我国发展主题酒店业有许多有利条件,如旅游业的飞速发展、深厚的文化底蕴等，然而我国主题酒店的发展并没有充分利用有利条件形成自己的经营模式和发展格局，没有走出符合我国国情的可持续发展道路。本文将从主题酒店的概念入手,分析广州长隆主题酒店的现状和发展优势,针对国内主题酒店发展存在问题，通过分析、借鉴和反思长隆主题酒店的成功经验力图为我国主题酒店的发展提供有益的建议。 关键字：我国主题酒店；广州长隆酒店；发展策略；建议  Study on the marketing AND THE DEVELOPMENT for the theme restaurant Abstract The 21st century boom in tourism development greatly stimulate the development of the hotel industy. As one of the pillars of tourism, it has becames a ball of fire in foreign country, and the business mode is quite ripe and maintained good mornentum of development. Theme hotel is a kind of future hospotiality industry development trend. Chinas development theme hotel has many advantages, such as the rapid development of tourism, profound cultural foundation. However our country theme hotel development present situation is many problems.Successful experience is not much, not formed its own management mode and development pattern, No outside conforms to Chinas reality has the individuality road of sustainable development.This article from the concept of theme hotel, the paper analyses the theme hotels actual conditions and accord with compatriots consumption habits characteristics. Just at home and abroad on the theme of hotel development experience, Through domestic chang-long theme hotel enterprise as an example and puts forward a series of successful chang-long hotel about sustainable development strategy, borrowing the experience for our theme of hotel development provide useful advices. Key word: theme hotel; chang-long theme hotel enterprise; development strategy; suggest; 目 录 TOC \o 1-3 \h \z \u 1 绪论 1 2 主题酒店的基本概念和类型 2 2.1 主题酒店的定义 2 2.2主题酒店的主要类型 2 3 长隆酒店发展的现状 4 3.1长隆主题酒店基本状况 4 3.2长隆主题酒店发展的优势 5 4 我国主题酒店发展存在的问题 7 4.1没有正确认识主题酒店的内涵 7 4.2主题定位不明