世界行销讲义之新时代营销决策.pptVIP

Decision Making in the New Era of Marketing;Chapter Learning Objectives;Introduction to the Topic;Ethical Behaviour in the Marketplace;AMA Code of Ethics;Consumerism: Fighting Back;Ethics in the Marketing Mix;Ethics in the Marketing Mix (continued);A Focus on Social Responsibility;Serving Society and Community;A Focus on Quality;The Internal Business Environment;The Internal Business Environment;The External Business Environment;The Competitive Environment;Competition in the MicroEnvironment;Competition in the Macroenvironment ; ; ; ;Famous Last Words…