陕西省乾县乾陵景区农家乐发展中的问题及对策分析.docVIP

陕西省乾县乾陵景区农家乐发展中的问题及对策分析 摘 要：改革开放以后，我国经济快速发展，人民生活水平提高，开始注重精神享受，乡村旅游业也开始发展。21世纪初，乾县乾陵景区开始发展农家乐旅游，随着其农家乐旅游的发展，农家乐经营也开始面临着各种发展问题,这些问题如何解决都需要进一步的探索。 本文以乾县乾陵景区农家乐为研究对象，从可持续发展的角度研究乾陵景区农家乐的发展，对经营者的情况进行了解，通过分析经营者文化程度、年龄等影响农家乐发展的因素，运用经济学知识分析乾县乾陵景区农家乐发展的优势、机遇和面临的挑战以及发展中存在的问题：如缺乏统一规划,管理和服务不到位,没有鲜明的产品特色,经营者素质偏低等，并提出针对上述问题的对策。 关键词:乾陵景区;农家乐;特色产业 Problems and Countermeasures in the Development of Agritainment in Qianling Tomb scenic spot, Qianxian County, Shaanxi Province Abstract After the reform and opening up, Chinese economy developed rapidly, peoples living standards improved, began to pay attention to spiritual enjoyment, and rural tourism began to develop. At the beginning of the 21st century, The Qianxian County qianling scenic spot began to develop agritainment tourism. With the development of its agritainment tourism, agritainment management also began to face various development problems. How to solve these problems requires further exploration. This paper studies the development of agritainment in Qianling scenic spot of Qianxian County from the perspective of sustainable development, understands the situation of the operators, and analyzes the factors that influence the development of agritainment, such as the educational level and age of the operators. Using the knowledge of economics to analyze the advantages, opportunities, challenges and problems in the development of agritainment in the Qianling scenic spot of Qianxian County: such as lack of unified planning, lack of management and services, lack of distinctive product characteristics, and low quality of business operators. And put forward countermeasures against the above problems. Key words:The Qianling Tomb scenic spot; agritainment; characteristic industries 序 言 农家乐是一种农村旅游实体，主要宗旨是旅游经营，基础的招待单位是农村家庭，主要宣传点在于感受农村的氛围以及农民的生活，重点的载体通常为农村、农业和农事，人们在农家乐的过程中主要是体验享受农家饮食、农家住宿、农家活动[①]。我国的经济水平在改革开放过后迅速上升，人们在生活质量得到改善的同时也逐渐开始关注于精神上的体验，因此旅游业迅速兴盛起来，农家乐作为旅游的一种，也得到了人们和市场上的普遍好评，在吸引了人们广泛关注的同时也