智联招聘企业竞争力提升问题研究.docxVIP

TOC \o 1-2 \h \z \u 目 录 TOC \o 1-3 \h \z \u 摘 要 I Abstract II 引 言 1 1 招聘沈阳分公司企业竞争力现状 3 1.1产品竞争力现状 3 1.2品牌理念及传播竞争力现状 4 1.3人才培养竞争力现状 7 2 招聘沈阳分公司企业竞争中现存问题 9 2.1网站服务质量不高 9 2.2品牌口碑下滑 10 2.3人才流失过多 11 3 招聘沈阳分公司企业竞争力提升对策 13 3.1注重网站服务品质建设 13 3.2强化企业品牌建设 14 3.3加强人才管理建设 15 结 论 17 参考文献 18 致 谢 20 摘 要 随着国家经济结构改变，就业人员结构逐步向第三产业发展，国家的企业数量增长较快，企业用人需求旺盛，同时互联网深入发展，为人才招聘市场带来新的发展机会。新的发展契机带动招聘平台数量增加，行业竞争压力大， 招聘虽作为行业领军者之一，但要重视企业竞争力的提升。对于目前人才招聘的发展现状和方向，企业竞争力强弱直接影响企业在行业中的地位，提升竞争力是企业生存发展的必然趋势。 本文以 招聘沈阳分公司为研究对象，采用参与观察法、个案研究法和文献研究法为研究方法。本文以研究企业在竞争中存在问题为目的，客观准确的分析企业竞争现状，针对问题提出切实有效的解决方案，提升企业竞争力并推动企业长远发展。本论文在已有理论和前人研究的基础上，丰富竞争力研究领域，着重研究 招聘的竞争力提升。关于企业竞争力提升的课题具备较高的研究价值，研究企业竞争力的提升有助于带动企业自身和人才招聘领域的发展，进而推动人力资源服务行业整体发展。 关键词：企业竞争力； 网络招聘； 服务品质； 品牌建设； 人才管理 Abstract With the change of the national economic structure, the employment structure gradually develops to the tertiary industry, the number of enterprises in the country grows rapidly, and the demand of enterprises is strong. At the same time, the in-depth development of the Internet brings new development opportunities for the talent recruitment market. The new development opportunity leads to the increase of the number of recruitment websites and the pressure of online recruitment competition. Although is one of the industry leaders, it should also pay attention to the improvement of enterprise competitiveness. For the current development status and direction of the talent recruitment industry, the competitiveness of enterprises directly affects the status of enterprises in the industry, and the promotion of competitiveness is an inevitable trend for the survival and development of enterprises. This thesis takes Shenyang branch as the research object, and adopts the method of participant observation, case study and literature study as the research methods. The objective of this thesis is to objectively and accurately analyze the current situation of enterprise competitio