南充四方建筑设计公司营销策略问题研究.docxVIP

目 录 TOC \o 1-3 \h \z \u 摘 要 I Abstract II 引 言 1 1营销的理论综述 3 1.1 营销的含义 3 1.2 营销策略内容 3 1.3市场营销策略的重要性 4 2公司市场营销策略现状分析 7 2.1公司简介 7 2.2公司市场营销策略现状 7 3公司市场营销策略存在的问题 9 3.1产品设计缺少个性化 9 3.2价格偏高 9 3.3服务不够人性化 10 3.4营销渠道单一 11 4公司商场营销策略的对策及建议 12 4.1提倡产品个性化设计 12 4.2降低价格 12 4.3提倡人性化服务 13 4.4扩展营销渠道 13 结 论 15 参考文献 16 致 谢 18  摘 要 互联网和电子科技的发展，为人们的生活提供了许多新的可能性，人们的思维方式、生活习惯也因此发生了巨大的改变。传媒行业也随着互联网的发展，迎来了新媒体时代，微信作为这个大时代中运用最为广泛的新媒体工具，不断地更新换代，开发新功能。近几年的微信营销开启了一个新的互联网营销模式，而且营销效果显著，使得企业主们纷纷开始运用微信进行营销宣传。本文以公司作为研究对象，首先以市场营销、新媒体营销以及微信营销等服务营销相关知识作为切入点，通过归纳总结，为后文打好基础。其次通过调查了解公司的发展现状和营销策略，对其中所存在的问题进行分析。然后对企业的主要客户群体进行调研，发掘客户们的具体需求与合作倾向，并以此作为基础，探究有利于企业发展的营销策略。 关键词：市场营销； 市场定位； 营销策略  Abstract With the development of Internet and electronic technology, many new possibilities have been provided for peoples life. Peoples way of thinking and living habits have changed greatly. With the development of the Internet, the media industry has ushered in the new media era. As the most widely used new media tool in this era, wechat constantly updates and develops new functions. In recent years, wechat marketing has opened a new Internet marketing mode, and the marketing effect is significant, which makes business owners start to use wechat for marketing promotion. This paper takes Nanchong Sifang Architectural Design Co., Ltd. as the research object. First of all, it takes marketing, new media marketing, wechat marketing and other service marketing related knowledge as the starting point, through induction and summary, to lay a good foundation for the following article. Secondly, through the investigation to understand the development status and marketing strategy of Nanchong Sifang architectural design company, analyze the existing problems. Then the main customer groups of the enterprise are investigated to explore the specific needs and cooperation tendency of the customers, and based on this, the marketing strategies that ar