TED中英双语演讲稿The paradox of choice.pdfVIP

The paradox of choice Barry Schwartz 2006-09-26 /talks/barry_schwartz_the_paradox_of_choice Pollykann - A powerful video player (App) for learning languages provided technical support for the subtitles. 本字幕由【小鹦看看】- 用了会后悔，不用更后悔的外语学习App，提供技术支持。 Im going to talk to you about some stuff thats in this book of mine 我想在这里谈谈我这本书里的部分内容 that I hope will resonate with other things youve already heard, 希望它和你们已经听到过的一些事物 引起共鸣 and Ill try to make some connections myself, 如果有哪些你们不清楚的我在这里会试着 帮你把它们联系起来。 in case you miss them. But I want to start with what I call the official dogma. 我想从一个公认的信条讲起。 The official dogma of what? 什么样的公认的信条呢？ The official dogma of all Western industrial societies. 就是整个西方工业社会所笃信不疑的 一个信条。 And the official dogma runs like this: 这个信条是这么说的： if we are interested in maximizing the welfare of our citizens, 如果我们要想使民众获得最大限度的福利， the way to do that is to maximize individual freedom. 其方法就是使个人自由达到最大化。 The reason for this is both that freedom is, in and of itself, good, 原因就是自由这东西在与本身就是美好的， valuable, worthwhile, essential to being human, 具有价值，为人们所必需。 and because if people have freedom, 另外，一旦人们有了自由， then each of us can act on our own 我们每个人都可以自己做主 to do the things that will maximize our welfare, 用各种办法最大限度地获得福利， and no one has to decide on our behalf. 用不着别人来替我们做主。 The way to maximize freedom is to maximize choice. 使自由达到极大化的途径就是 最大限度的增加选择性。 The more choice people have, the more freedom they have, 人们的选择越多，自由也就越多， and the more freedom they have, 自由越多， the more welfare they have. 得到的福利也就越多。 This, I think, is so deeply embedded in the water supply 我觉得，这个观念就像掺进了我们的 自来水里那样根深蒂固 that it wouldnt occur to anyone to question it. 以至于没人想起来会对它提出疑问。 And its also deeply embedded in our lives. 同样这个观念也深嵌于我们的日常生活之中。 Ill give you some examples of what modern progress has made possible for us. 我来给你们举些例子看看当代社会的 进步发展让我们变得有可能做些什么事。 This is my supermarket. 这是我家附近的一个超市。不算很大。 Not such a big one. I want to say just a word about salad dressing. 我只