供应链柔性视角下大数据应用对企业绩效的影响研究.pdfVIP

2023年 第2期 物流工程与管理 供应链管理 第45卷总第344期 LOGISTICS ENGINEERING AND MANAGEMENT doi： 10.3969/j.issn. 1674 -4993.2023.02.010 供应链柔性视角下大数据应用 对企业绩效的影响研究 ** □孟巧燕，潘新薇，曹志强 (广西民族师范学院经济与管理学院，广西 崇左532200) 【摘 要】在rr行业不断发展的今天，大数据技术的不断进步,使得大数据应用技术在企业中的应用不断受到企业 管理层的重视，逐渐成为各企业提高核心竞争力的重要手段 。文中发放277份调查问卷，从供应链柔性角度出发，分析 大数据应用对企业绩效的澎响 。结果表明：①大数据应用对供应链柔性 、企业绩效产生显著的正向影响；②供应链柔性 对企业绩效产生显著的正向影响;③供应链柔性作为中间变量，在大数据应用与企业绩效中有间接影响作用，起到部分 中介效应。 [关键词】大数据;企业绩效;供应链柔性;结构方程模型 【中图分类号】F273.1 【文献标识码】A 【文章编号】1674 -4993(2023)02 -0032 -04 Research on the Impact of Big Data Application on Enterprise Perfonnance from the Perspective of Supply Chain Flexibility □ MENG Qiao -yan,PAN Xin - wei,CAO Zhi -qiang (Economics and Management Department,Guangxi Minzu Normal University,Chongzuo 532200,China) [Abstract] With the continuous development of IT industry and the continuous progress of big data technology, the application of big data application technology in enterprises has been paid more and more attention by enterprise management, and has gradually become an important means for enterprises to improve their core competitiveness. This paper distributed 277 questionnaires to analyze the impact of big data application on enterprise perfonnance from the perspective of supply chain flexibility. The results show that ： (1) the application of big data has a significant positive impact on supply chain flexibility and enterprise performance ； (2) supply chain flexibility has a significant positive impact on enterprise performance ； ( 3 ) as an intermediate variable, supply chain flexibility has