浅谈我国网上书店的发展.txtVIP

本文由sohthetaz贡献 doc文档可能在WAP端浏览体验不佳。建议您优先选择TXT，或下载源文件到本机查看。 浅谈我国网上书店的发展 公共事业管理专业学生 指导老师 李明 叶为东 路璐 摘要：Internet 带给我们的不仅是无穷的信息，更是商业模式和消费观念的变迁，电子商务业已成 为时尚。因图书信息易于判断和选择而独具优势，最适合于网上交易，所以网上书店成了电子商务 的先锋。然而，我国网上书店的现状，却存在种种问题。虽然，国内有比较成功的案例：如当当网、 卓越网、以及旌旗网等一些比较知名的网上书店，但是国内的网上书店在其发展过程中却存在一些 比较普遍的问题。那么这些问题是如何产生的，为什么会有这些问题，以及面对存在的问题我们该 如何来解决。本文正是对此进行分析和讨论。首先通过对当前国内外网上书店的发展进行分析，且 结合一些比较典型案例进行比较分析，对此做一些研究探讨，提出影响我国网上书店发展的因素， 并针对所存在的问题逐一地提出解决方法，希望能为我国网上书店的发展提供建议和对策。 关键词：网上书店；网络营销；电子商务；网上交易 Shallow Talk the Our Country Development of the On-line Bookstore Student majoring in Public Administration Tutor LI Ming LULU YE Weidong Abstract：The Internet brings us are not only endless informations, BE also business model and consume ： the idea of change, the electronic commerce industry has become the vogue.Have the advantage only because the book information is easy to the judgment and choices, suited for most the net to trade up, so the on-line bookstore became the vanguard of the electronic commerce.However, the our country present condition of the on-line bookstore, but exist various problems.Although, there is the more successful case example in domestic:If be to be the net, outstanding net, and the Qishen net etc. some more well-known on-line bookstore, but the local on-line bookstore is in it develop process but exist some more widespread problems.So how these problems are produce, why there will be these problems, and face the existent problem we should how to resolve.This text carries on the analysis and discussions to this exactly.Pass the problem to the development of the current domestic and international on-line bookstore carries on the analysis, and combine somely the comparison the typical model case example carry on more analytically, do some research studies to this, put forward the factor of the influence our country on-line bookstore development, and aim at the existence to put forward resolving the method one by one first, hope for the on-lin