章源钨业的发展战略研究.pdfVIP

要 我国钨工业走过百年历程，已经成为世界钨业大国，但从产品结构和出口结 构上看，变化还不明显，出口产品附加值低，大量附加值高的硬质合金刀具依赖 于进口，这些都会阻碍我国钨工业的可持续发展。 国家试图通过提高钨行业的准入门槛、降低钨产品初级制品的出口退税、加 大对污染排放的整治力度、限制钨开采总量等一系列政策手段将钨行业重新整合。 本文从企业战略发展的角度入手，主要运用企业战略与组织结构、企业战略 与企业资源、企业战略与企业竞争等三个方面的企业战略发展理论知识。通过对 行业的政策环境、经济环境、科技环境、自然环境、产业环境、市场环境等因素 进行分析，了解章源钨业当前所处的行业环境、以及世界经济的大环境,找出企业 发展所存在外部机会与外部威胁；然 从章源钨业内部着手，对企业的矿产资源、 技术资源、人力资源、市场资源、管理资源等因素进行分析，了解章源钨业自身 所存在的内部优势与内部劣势，最 提出章源钨业近期的发展愿景，从而找到企 业正确的发展战略方向，为企业在新的行业整合竞争中求得更好更快的发展。 关键词 钨业 企业战略 行业整合 企业资源 1 Abstract Our country tungsten industry passes through hundred year course, after the founding of the nation, undergoes more than 50 years development, has had the huge change, becomes the world tungsten industry great nation, but looked from the product mix and the export structure, the change is not obvious, the export products added value is low, the massive added value high hard alloy tools rely on the import, these can hinder our country tungsten industry the sustainable development. The country attempts through to enhance the tungsten profession the admittance threshold, to reduce the tungsten product primary product the tax reimbursement for export, to enlarge to pollutes the emissions improvement dynamics, the limit tungsten mining total quantity and so on a series of policy method the tungsten profession again conformity. This article obtains from the enterprise strategy developments angle, mainly utilizes the enterprise strategy and the organizational structure, the enterprise strategy and the enterprise resources, the enterprise strategy and the enterprise competition and so on three aspect enterprise strategy development theoretical knowledges. Through to factors and so on profession policy environment, economic environment, technical environment,