中国电信号码百事通业务转型策略.pdfVIP

要 号码百事通，基于114 查号台的语音增值业务研究，打造语音信息搜索google， 是中国电信实现向综合信息服务提供商转型的重要方面。依托于原来的 114 查号 台的品牌形象，号码百事通在推出伊始便受 了市场的青睐，为中国电信带来经 济效益的同时也为公众带来了社会效益， 号码百事通的转型要适应市场发展的需要，适应中国电信战略转型的需要， 并通过自身的转型来给中国电信论证一种全新的商业模式。从国内外电信运营商 的经验来看，整合多种服务媒介、多渠道提供信息服务、满足不同客户的普遍需 求才是走向综合信息服务提供商的正确之路，注重客户的需求，以服务吸引客户 才是竞争中获得胜利的关键，同样也是号码百事通业务的出路。 号码百事通定位为综合信息服务平台，其业务转型需要遵循商业社会信息服 务产业的普遍规律，处理好中国电信和前向客户、后向客户、竞争运营商、CP、 SP、平台提供商等各方关系，实现信息服务产业的繁荣。号码百事通的业务转型， 需要电信内 各级运营实体的支持与配合，还需要建立适合运作的事业 机制， 包括管理体制、人力资源体制和三维预算体制。同时，还需要保障网络运行质量 和支撑服务前端等工作，加强维护人员综合维护能力的培养，建立一支技术过硬、 营销有道等复合型的网络技术人才队伍，为转型业务发展提供坚强后盾。 关键词：电信 号码百事通 转型 1 Abstract Best Tone, based on the research on voice service rice of 114 information directory desk, is expected to be a google” for voice information. China Telecom has developed this service to switch to a multiple information provider. Best Tone enjoyed the favor of market from the very beginning, bringing on social benefit for public as well as economic benefit for China Telecom. The transformation of Best Tone should adapt geared to the need of market development and strategic transformation of China Telecom. The improvement of this service itself can also expound and prove a fresh bossiness mode. Through the experience of telecom operators at home and abroad, it is a proper way for a multiple information provider to integrate various service media, offer information service from diverse channels, and meet the common need from different clients. Thus, it is critical in competition as well as in Best Tone service whether client ’s need is paid attention and whether the service could attract client. As a multiple information service platform, Best Tone ’s transformation should follow the common rule in information service industry. The relationship between China