九江市东方医院发展战略研究.pdfVIP

要 战略事关企业的全局发展目标、长远利益，它与日常的经营活动和作业管理 不同，而是更高层次的全面性的设计、选择、控制和实施的全过程:它所涉及的都 是企业发展中的重大问 。每一个成功的企业都有一个好的战略，而失败的企业 往往也伴随着错误的战略，九江东方医院要想寻求更大的发展，就必须制订出适 合医院实际情况的发展战略。 本课 通过对中国民营医院发展环境系统的分析，说明九江市民营医院的现 状能够对外部的机会和威胁做出反应，可以通过适当的方式去利用有利的机会和 避开不利的威胁；对九江东方医院内部资源科学的评价之后，结果表明东方医院 的综合水平较高，在市场中具备一定的竞争力。但从具体指标看，医院的基础设 施、人员结构、管理水平需进一步改善和提高。对九江东方医院的发展战略做出 调整，并提出战略实施的计划和目标及实施方案。本文将现代管理学理论、营销 管理理论和战略研究理论综合运用到实践中，应用了 SWOT、波特五力模型、市 场选择矩阵等定性、定量战略分析等方法，提出在战略实施中应用了定量分析方 法，在民营医院发展战略研究领域具有一定的学术意义。 关键词：九江东方医院 民营医院 发展战略 1 Abstract Strategy is connected with company s wholly developing targets and long-term profits. Every successful company has a good strategy, while defeat companies often have wrong strategies. So JiuJiang DongFang Hospital also must draw up a set of useful strategies to have a good future. In this paper, we firstly scan the internal and external environment concerned to JiuJiang DongFang Hospital, and then, match the resources and capabilities to the competitive environment. Finally we formulate and select the hospital developing strategy and implement plan using some qualitative analysis method including swot analysis. five competitive forces, product/market grid,.Quantitative analysis would be used in strategy- execution a. Furthermore, we make an adequately study to the human resource strategy and marketing strategy. All these methods and results would be valuable for learning. Key Words: JiuJiang DongFang Hospital; Non-government hospital; Developing strategy 2 目 录 1. 导论························································································································1 1.1 论文研究的背景及意义······························