南昌市管道燃气公司发展战略研究.pdfVIP

要 南昌市燃气有限公司（以下简称南昌燃气公司”）经过二十多年的经营，已经 进入到一个稳定发展的阶段。在发展过程中，企业的内外部环境也在不断地发生 着变化。对南昌燃气公司来说，既有着良 的发展机会，也面临众多的威胁。如 何制定一种既能充分利用其优势把握机遇、又能克服其劣势规避风险的发展战略， 已成为南昌燃气公司能否持续快速发展的关键所在。 本文在对战略管理理论进行全方位分析的基础上，采用宏观与微观、定性与 定量相结合、层层推进的分析方法，对南昌燃气公司进行系统的研究，积极力求 一种公司最适合的发展战略。首先本文着重分析了南昌燃气公司外部环境，认为 公司机会主要来自政府对天然气行业发展的支持、工业企业正在发展、天然气与 其它替代能源相比存在价格优势；威胁是同行业竞争无序、一次性投资费用较大、 管道敷设及养护费用过高，再加上城区规划的不合理、 格因素的制约等等。再 看公司内部环境，燃气公司主要优势来自完善输配管网设施、天然气市场前景极 佳、公司拥有专业化的人才队伍、气源种类齐全等，主要劣势是管网气化率低、 消费结构不合理、后备气源储备不足影响市场发展等。接着运用分析确定公司的 战略为快速发展战略。在快速发展战略指导下，确定公司的发展定位，制定未来 五年的战略目标及战略重点。最后针对环境变化的不确定性，预测了战略在运行 过程中可能面临的风险并提出相应的战略措施，促进公司又好又快发展。 关键词：战略管理 燃气 发展战略 1 Abstract After more than twenty years development, Nanchang gas company has been into a stable developing stage. during this time Changes has always happened inside and outside of the company. Chances and challenges are always together. there are many growth opportunities and challenges has comfronted this company .At present, The central task of this company is seting down a kind of development stratage. Which must be graping the growth opportunities by the way of making full use of its advantage and eluding the risk by the way of overcoming its disadvantage. If the company can accomplish this task, the company will develop in a sustainable and fast way. At basis of general analysis the strategic management theory, this paper has made a systemic research on this company in the way of application of qualitative methods as well as micro and macro methods, step by step . Through all this, the purpose is get a kind of development strategy which is suiting the company most. First of all, this paper stressed on the ouside environment of this company, it tell us that the company’s chief chance is support from Nanchang urban government