宁波对外直接投资发展策略分析毕业论文.docVIP

毕业论文 （20_ _届） 宁波对外直接投资发展策略分析 摘 要 随着我国“走出去”发展战略的确立，跨国经营已经成为越来越多宁波企业的选择。本文根据宁波市历年来对外投资的数据资料，分析了宁波对外直接投资所面临的国际国内环境及其影响，并归纳总结了对提升宁波对外直接投资发展有重要指导意义的相关理论。在此基础上，本文分析了对外直接发展阶段和新形势下宁波市对外投资呈现的新特点，并采取SWOT分析法深入剖析了宁波市对外直接投资中存在的问题，选取与宁波经济发展水平类似的地区，比较宁波对外直接投资的优势和劣势。选取宁波中策动力机电集团作为典型案例，进一步深入剖析其对外直接投资的发展状况，借鉴其成功经验，得出加快宁波对外直接投资的对策建议。最后建议应从政府、企业、行业协会三方面共同努力，为企业营造一个良好的对外投资的环境，加快宁波企业对外直接投资的发展。 关键词：Abstract As the establishment of the china’s “going out” development strategy, transnational management has become more and more enterprises’ choice. According to the over years’ foreign direct investment data of Ningbo city, we analysis the international and domestic environment of foreign direct investment and we also analysis its impact of foreign direct investment. Meanwhile, we summarize some significant theories about improving the foreign direct investment. Moreover, Ningbo’s foreign direct investment has its new development stage and characteristics. So, through the SWOT analysis, discover the problems of the foreign direct investment. Select an area which the economic development level is similar to Ningbo, by comparing, to find the advantage and disadvantage. What’s more, in order to get some suggestions it should take some example like Ningbo CSI Power Engineering Group, from the successful experience to understand the development of foreign direct investment more deeply. Recommend the government, enterprises and industry associations to work together for creating a good environment to promote the development of foreign direct investment. Keywords: Foreign direct investment；SWOT；evelopment strategy目 录 引言 1 1 对外直接投资理论分析 2 1.1 小规模技术优势理论 2 1.2 产品生命周期理论 2 1.3 内部化理论 3 2 宁波对外直接投资发展现状分析 5 2.1 宁波对外直接投资的发展成就 5 2.1.1 宁波对外直接投资规模 5 2.1.2 宁波对外直接投资企业类型 5 2.2 宁波对外直接投资存在的问题 7 2.2.1 对外直接投资的规模偏小，技术含量不高 7 2.2.2 企业缺乏全球投资战略 7 2.2.3 缺乏国际化人才 8 2.2.4 对外直接投资管理体制尚不完善 8 2.2.5 境外投资风险防范与保障机制没有形成 8 2.3 宁波与青岛对外直接投资的比较分析 8 2.3.1 企业主体比较 9 2.3.2 投资模式比较 9 3 新形势下宁波对外直接投资的SWOT分析 11 3.1 S——优势 11 3.1.1 快速发展的宁波对外贸易