家庭特征差异及其对农民家庭消费结构与消费观念的影响.pdfVIP

家庭特征差异及其对农民家庭消费结构与消费观念的影响 冉陆荣，辽宁工程技术大学营销管理学院讲师，博士；E-mail ：ranlurong@163.com. 韩丹，辽宁工程技术大学营销管理学院硕士研究生；E-mail ：810595779@. 通讯作者：冉陆荣，辽宁省葫芦岛市龙湾南大街188 号，辽宁工程技术大学505 信箱，Tel ： 致谢：感谢国家自然科学基金资助项目）的资助. 摘要：现阶段我国农民家庭消费呈现新的特征，并受到众多因素影响。本文通过 对多省份407 户农民家庭调查数据采集，运用回归分析方法，研究家庭特征差异， 及其对农民家庭消费水平、消费结构、消费观念的影响。研究发现，农民家庭在 收入水平、年龄层次、教育程度、人口数量、技术能力、家庭住址、经营类型、 决策模式等方面存在普遍差异，这些差异对农民家庭的消费水平、消费结构和消 费观念均产生不同影响。该研究对有效认知农民家庭消费、细分农村市场、拉动 农村消费具有较强现实意义。 关键词：家庭特征；消费结构；消费观念；回归分析 Differences Between Family Characteristics and Its Influence on Peasant Family Consumption Structure and Consumption Concept Ran Lurong PhD, Lecturer, School of Marketing Management, Liaoning Technical University; Email: ranlurong@163.com Han Dan,Graduate School of Marketing Management, Liaoning Technical University; Email:810595779@ Abstract: Peasant family consumption shows new features in our country at present stage, and affected by many factors. Based on the number of provinces in 407 peasant family survey data collection，Using regression analysis method, Study differences between family characteristics ，and its influence on Peasant family consumption level、consumption structure、consumption concept.Study found that, Peasant family exist differences in Income level, age structure, education, population, technological capability, home address, business type, decision-making mode,etc.These differences have different effects in peasant family consumption level 、consumption structure 、 consumption concept.The study has a strong practical significance for effective cognitive peasant family consumption, subdivision of rural market, stimulating rural consumption. Key Words:Family Characteristics、Consumption Structure、Consumption Concept 、 Regression Analysis 1 0 引言 消费是生产活动的起点和终点，是人类经济活动