Dealers joint marketing of the road.docVIP

 PAGE \* MERGEFORMAT 19 Dealers joint marketing of the road Here is the union of the Alliance of Business, that dealer business with their peers to achieve strategic cooperation and achieve win-win cooperation between the parties and to achieve healthy development of the industry. General business alliances exist two levels: First Alliance dealers enterprises mergers and acquisitions and other strategic cooperation between the dealer level is another member or distributor member, cooperation on the basis of industry standards, the establishment of industry associations. safeguard the healthy development of the industry. Between members of the Joint dealers, distributors bosses need to break the original simple trading relations and ‘shut the door’ phenomenon of doing business to consider three aspects of this joint can: One integrated channel network. Formed between the channels together, the current approach in many cities have, especially in some of the dealers in Nanjing city, most of them have a number of channel partners, their products are made to do together, so that not only Manufacturers can get good support, while opening up markets, reduce risks are very favorable. The second is the integration of the terminal network. Integrated terminal network on channel integration not so easy, after all, the competition is too intense fire, but with the current role of the terminal over the previous two years, ‘Terminal era’ many weak consumer era gradually comes, the terminal will not be like before that subject to supplier’s favor, even to the associated costs, but also need to have a clear terminal sales goals, we can see, there is also a supplier of terminal surface buying and selling relationships did not reach a new level of partnership. Actually, distributors and joint-stock cooperative terminal can also distributors shares to the terminal, the terminal shares to the dealer, while creating more value for the end customer base, while for the distr