Eight amino acids service marketing Chuang Feng Shanghai.docVIP

 PAGE \* MERGEFORMAT 12 Eight amino acids service marketing Chuang Feng Shanghai Amino acid as a clinical injection drugs, already has a history and consumer awareness, but as oral administration of health food products are still rare. 8 peak drug is the first study of amino acids from drug into a health food and successfully market one of the enterprises in the Mainland have greater influence. 8 Feng amino acid oral solution has hit the market since 2000, first to Wuhan, Nanjing, Beijing, Guangzhou and other big cities as a breakthrough point, after expanding to Shanghai, Hangzhou, Urumqi, Kunming and other places, in different regional markets in different marketing model promotional campaigns and build the brand out of eight amino acid peaks. In pre-market, eight peaks of amino acids in order to make the image of famous singers Jiang Dawei, Ambassador to the famous actor Li Ding ad spokesmen, in the CCTV, the provincial-level TV and other major media propaganda operation, so that the visibility of companies and products rapidly. At present eight peaks of amino acids has been extended to the whole country the majority of the regional market, especially in the Shanghai market has been in Shanghai for 3 consecutive years was awarded well-known brands. Initiated service marketing In 2001, the eight peaks of amino acids to enter the Shanghai market. Meanwhile, the eight peaks of the core leadership of the drug began to search for in the national media consulting company information. After 3 months of study comparison, the final decision on the choice Haisang Di marketing agency as a partner. Shanghai market is a very special market, new product investment, but the risks are also great, so we have not been negligent, it is recommended first, not busy so that products enter the market soon, but first conduct a detailed market research, and then develop a new marketing strategy. After nearly two months of intense market study, we found that amino acid is still