Foreign periodicals Abstract- The last mile network marketing.docVIP

 PAGE \* MERGEFORMAT 10 Foreign periodicals Abstract: The last mile network marketing Network Marketing From EMKT. the last mile ‘Management Journal Special Report on ‘3 As the network into the Web2.0 era, the Internet advertising business also taken place in evolution, from the initial pure banner ads to view the number of access points, calculated results, and now advertisers use Web2.0 sites, or use the most flourishing blog (Blog) marketing, to the successful completion of ‘the last mile of network marketing’, so that a successful product or service, contact the end consumer. Viral infection: the increase in short-term ratings. Viral marketing (Viral Marketing), refers to the content of business activity on the network a large number of spread like a virus to multiply the speed of spread out. The biggest factor is the rise of the network is the ‘sharing’, so long as the activities of interest and demand can cause resonance, the network low-cost, easy to copy, multi-media show the nature of the propagation environment is the best. However, viral, marketing form or confined to the networks ‘exposure’, exposure is not necessarily proportional to the number and volume, network traffic easily soared upward, so that many people have only increased the short-term ‘ratings’, but to actually consumers Heart orders, rely on viral marketing is not enough. Word of Mouth Marketing: Intensive hits heavier gunner play. When consumers from the network, television or newspaper to see corporate advertising, remember the product name, and then will go to the search engine, enter this keywords to get more product-related news, we will so hot keyword advertising, the industry described as a search engine such as Yahoo! or Google mastered the ‘last mile’. This is not true, keyword marketing is very responsible to make your brand appearance, is not the key to whether or not traded, the real enough to affect consumer buying motivation is ‘word of mouth marketing’ (Word Of Mou