How to quickly develop the edge of the market-.docVIP

 PAGE \* MERGEFORMAT 14 How to quickly develop the edge of the market? A beer company’s property on behalf of the Pharaoh, and Xiao Zhang is responsible for the two edge of the market, Pharaohs of the market development is booming, while Sally’s problem is very serious: the arrival of the peak season appeared to be at the customer’s development has stalled . The company of Sally’s requirements are: First: To quickly develop the edge of the market is more important purpose is to consolidate the core of the market, it is impossible for the cultivation of the market after a long-term effects. Second: To be effective, can not be developed every year, year after year gap, establish and improve a stable channel network. Xiao Zhang edgy, specially invited Mr. Chang to the market for diagnosis and pointing. Ideas Pharaoh saw the market, first ask Sally: ‘Do you know the edge of the market characteristics? ‘ Yi Leng Xiao Zhang, a loss for words. Lao Wang Tao: ‘beer business has a 200 km radius of an effective sales beyond the scope of business will not be able to obtain a normal profit, as the edge of the market. Here the brand influence is poor, all their costs high, business-to-market, out of proportion to inputs and outputs. However, the market lost its edge lost the protective layer on the core markets, competitors can quickly penetrate into the edge of the market so businesses shall not be for the input, is tasteless. ‘ ‘You are now only for some weaker dealers, or even the second groups think that they are relatively low asking price for the enterprise has a growth pressure and impulse, is better developed. This approach in its core markets, mature markets are more applicable, because the depth distribution of the channels are flat, the strength of the smaller dealers direct-to-terminal, it can do the deep and meticulous manner ‘. ‘But did not implement the depth distribution of the edge of the market conditions, or the extensive cultivation, dealer is re