Huawei VS Haier- technical superiority and marketing advantages Bipin.docVIP

 PAGE \* MERGEFORMAT 7 Huawei VS Haier: technical superiority and marketing advantages Bipin May 8, 2006, Huawei Technologies Co., Ltd. (hereinafter referred to as Huawei) officially announced the replacement of corporate identity. Interpretation of the industry: first, Huawei’s international strategy will be further accelerated; second, do not rule out Huawei’s new logo to take the occasion to promote the implementation of the brand transformation, gradually ‘cheap Huawei’ to ‘technology and the quality of Huawei’. Prior to this, March 16, Huawei and the world’s largest mobile operator Vodafone Group, the Czech Republic signed a commercial WCDMA network contract, and thus compete with international competitors in the heavyweight gain another victory. Now, more and more people believe that Huawei is being used by ‘domestic enterprises’ evolution as an ‘international business’. The essential difference between Huawei and Haier In the eyes of a considerable number of people, Haier and Huawei are good businesses, they even use ‘Hutch’ to express the goodwill of the two companies. However, the vast majority of people only see the appearance, they are very difficult to cut into the companies ‘ribs’ inside to rational analysis. In fact, the two enterprises in the international market, the performance of different, although the two companies are vigorously promoting the internationalization strategy, and even many of Haier’s internationalization alleged Road. However, because of the brand appeal and product competitive enough, Haier’s international market development has always been giving people the feeling of moving forward with difficulty, the struggle is still marginalized markets products under the brand ranks among the international mainstream. Huawei is different, the overseas market for several years maintained a high growth, market focus gradually shifted from developing countries, began to split Cisco Systems, Siemens, Ericsson, Nokia, Nortel, etc. of in