Marketing- The never-ending war of wealth.doc

 PAGE \* MERGEFORMAT 6 Marketing: The never-ending war of wealth You are a salesman, you are a manager, you are a director of marketing, sales and back every day you shall be forced to turn round and round, you have racked their brains every day for advertising and promotion, marketing, in the end you really know what that is? Marketing is a clever way to use the products into money? Marketing is the power of wisdom to create customer value? Marketing is an applied science? Marketing is a commercial art? Marketing is only a skills and career? You can see more interesting, we began to repeat the fun that a waste! Marketing concepts and definitions, many, very full, but also chaotic. Only from the theoretical level, as of now, the world is actually not really figure out: What is marketing in the end? Polish master Krzysztof Kieslowski documentary, said: ‘do not always all that can be described, making documentaries as if falling into his trap set, the harder you try approaching someone, that person would be hide farther. ‘ Study of marketing in the end what is, in fact, very much like a film documentary, we are more concerned about all aspects of marketing, marketing on the farther away from us. Is especially true for China, the concept of marketing in China, is a thoroughly imported products. Marketing term, you Xinhua dictionary finding out, is also finding out where in the Kangxi Dictionary. For an import of an already vague concept, and then thousands of years of Chinese logic to translate, marketing, in the end what is really wasted too much of our resources. Theoretical Logic in the world, but also can not fully describe the time of marketing, marketing has been surrounded by the full range of each one of us, and again and again to complete the business community to subvert the rules of the game. Marketing for modern society, everyone, basic necessities, walking, walking, daily necessities, weddings and funerals, all-encompassing. Clothing is not a moth